Re-thinking and re-defining the way ahead for destinations and the tourism industry
Tourism Planning Group offers co-creative and innovative planning services in all aspects of destination development.
Our advice makes a difference and we bring experience from working in a wide spectrum of destinations with a diverse range of clients, that includes all levels of government organizations, tourism industry associations, destination management organizations, community groups and clusters of businesses.
Our approach is firmly based on meaningful consultation and on in-depth research. We listen carefully, we probe, and we spend time on the ground to make sure we fully understand the current position and the potential for new direction.
Our solutions and recommendations increase destination appeal and provide clear direction for a competitive future that reflects the values and aspirations of communities, businesses, governments and related agencies involved in developing and delivering tourism.
Our emphasis is on sustainable tourism that will have a regenerative impact on communities and regions, and will enhance overall well-being.
Principal Consultant: Jennifer Houiellebecq
Jennifer has extensive experience in destination planning, product and visitor experience development, corporate planning, policy development and marketing; and has worked on a wide range of tourism projects in Canada, Ireland, Australia, the Caribbean Region, China, Saudi Arabia, and the UK.
Jennifer is primarily based in British Columbia, Canada and has been working as a tourism consultant and principal of Tourism Planning Group since 2003. Her experience with the industry includes a four- year period working with Thompson Okanagan Tourism as Industry Development Specialist before re-engaging full-time again with Tourism Planning Group in 2014.
In addition to working through TPG, Jennifer has undertaken a significant number of projects in association with TEAM Tourism Consulting. Her career in tourism commenced with 12 years developing and teaching tourism programs in tourism development and visitor management at university and college level in the UK.
Her qualifications include an honours degree in Geography from the University of Dundee in Scotland; a M.Sc. degree in Recreation Geography from the University of Victoria, BC, (with input from the University of Washington, Seattle); and a Post-Graduate Diploma in Marketing from the UK Chartered Institute of Marketing.
Partnerships
Tourism Planning Group works with a range of associated companies and specialists. Key partners include:
- Lions Gate Consulting, British Columbia
- Boland Marketing, Ireland
- TEAM Tourism Consulting, UK
- ActiveMe, Ireland